Having a dedicated website manager means the technology burden shifts to someone who specializes in it, freeing you to focus on what you built your business to do.
After we've built their new websites, most of our clients sign on with us to host and manage those sites. We become, in effect, their webmaster, taking over the burden of technical challenges that pull focus from what they do best.
Beyond the Launch
Building a website is just the beginning. The digital landscape shifts constantly—search engines update their algorithms, security vulnerabilities emerge, browsers change how they render pages, and accessibility standards evolve. What worked perfectly six months ago might be harming your search rankings today. A website manager stays on top of these changes, ensuring your site continues to meet the latest guidelines from Google and other standards-setters without you having to track every update.
The Hidden Costs of DIY
Successful business owners recognize that their time is better spent serving clients, developing products, and growing their business rather than being technologists and wrestling with website content management systems. The rate you earn hourly in your area of expertise exponentially exceeds the cost of having a website manager handle the technical side for you.
Same-Day Updates
Another advantage of working with a dedicated website manager is responsiveness. When you need to update business hours for a holiday, announce a new service, correct information, or add a new blog post, having someone who can implement changes on the same business day keeps your website accurate and current. Your customers get up-to-date information, and you get peace of mind.
Proactive Maintenance
At Lost Highway Media, we don't just respond to requests—we proactively and continually monitor your site's health. This includes applying the latest guidelines and recommendations from Google and other standards-setters, checking load times, fixing broken links, ensuring forms work properly, optimizing images, and updating and maintaining security. Collectively, these factors add up to whether your site helps or hinders your business goals.
Focus on What You Do Best
As your web management partner, Lost Highway Media brings an objective new set of eyes to your business, anticipating your needs and offering recommendations based on our knowledge of our industry and yours. This partnership approach means your website evolves strategically rather than haphazardly.
The bottom line is simple: business owners have limited time and energy. Having a dedicated website manager means the technology burden shifts to someone who specializes in it, freeing you to focus on what you built your business to do. Your website stays current, compliant, and effective—and you stay focused on your customers.
Your website works around the clock representing your business. Doesn't it make sense to have someone making sure it's giving you the edge over your competitors?