Lost Highway Media clients are still enjoying ROI from websites we built and launched a decade ago!
If your company is like most, your business won’t look the same in two years. You'll expand services, tap into new markets, hire additional staff, and respond to customer needs you can't even predict today. Your website needs to move with you, not against you. But here's what most business owners discover too late: flexibility and scalability aren’t factors you can retrofit into your website—they must be built into its foundation from the start.
Template-based content management system (CMS) platforms like WordPress gained popularity for good reason—they made website creation accessible to people who don’t have the time or inclination to learn the tools and code required to build a professional website. But that accessibility comes with a price that becomes steeper over time.
These platforms work through a plugin ecosystem, which sounds great until you're juggling fifteen different extensions, each built by different developers who may or may not maintain them (or may or may not still be in business). One plugin conflicts with another. A security update breaks your contact forms. Your site slows to a crawl because you're running bloated code just to achieve basic functionality.
The deeper issue is architectural. WordPress started as a blogging engine and carries that DNA in every line of code. Companies have stretched it far beyond its original purpose, but you can't fundamentally change what a thing is at its core. That's why complex workflows, custom user experiences, and unique business logic require increasingly complicated workarounds. Your objective is simple: you want a banana. But with WordPress, you get a banana with a giant gorilla holding it, and an entire untamable jungle between you and that objective.
Then there's the security concern. Because WordPress powers such a significant portion of the web, it is a primary target for hackers and attacks. Those plugins you rely on? Each one is a potential vulnerability. Staying secure means constant vigilance, frequent updates, and hoping none of your extensions introduce new exploits.
We've seen too many businesses suffer through these headaches; many of our clients are former WordPress users who have turned to us for rescue.
At Lost Highway Media, We. Write. Code.
We are software engineers, and robust web development is just that: software engineering. We use proven tools to write clean, structured code to build flexible, scalable websites, custom-tailored for our clients. No bloated framework loading features they don’t need, no security holes from third-party extensions they're forced to trust, no plugin conflicts. And when our clients need new functionality, they're not hunting for a compatible plugin or trying to force a square peg into a round hole—we (or any professional web developer) can write the code to make it happen.
Many of our clients started with static “calling card” websites that have since grown into database-driven powerhouses with comprehensive backend capabilities, eCommerce, third-party API integrations, and much, much more. We build backend content management systems that don’t require learning complicated, convoluted “dashboards,” but rather, make content updates as quick and easy as composing and sending an email.
On average, companies build or redesign their websites—an expensive, time-consuming task—every 2 to 3 years. Lost Highway Media clients are still enjoying ROI from websites we built and launched a decade ago! Your website should enable your next big idea, not force you to abandon it because "the platform can't do that." The only thing worse than not having a website is having one that holds you back.
Are you ready to exit the website obstacle course and get on a smoother road to running and growing your business? Let's talk.